Have you ever noticed the distinctive gold-colored kangaroo enclosed within a green triangle, proudly proclaiming Australian Made in a logo? You may have encountered it on our website, machinery, or merchandise. But what does this emblem signify for consumers?
For Protoblast, a family-owned business with over 150 years of combined experience in the abrasive blasting industry, the Australian Made logo holds profound significance. Let us explore what this symbol truly represents and how companies like Protoblast have earned the privilege of displaying it.
Who is behind the logo and what does it mean to be ‘Australian Made’?
Administered by Australian Made Campaign Limited (AMCL), the Australian Made, Australian Grown logo traces its roots back to its establishment in 1999 by the Australian Chamber of Commerce & Industry (ACCI) and the collective effort of state and territory chambers of commerce, in collaboration with the Federal Government. Ownership of the logo was officially transferred to AMCL in 2002, under a Deed of Assignment and Management, which delineates stringent conditions for its administration.
With significant recognition (98%) and trust (88%) both domestically and internationally, as per Roy Morgan, the AMAG logo serves as a reputable identifier of genuine Australian products and produce. As Australia’s sole registered country-of-origin certification trademark, it wields considerable influence over consumer purchasing decisions. Moreover, its registration in key international markets underscores its global relevance, with over 2,500 companies employing the logo on more than 15,000 products worldwide, a substantial portion of which cater to export markets.
Can consumers expect quality with products tagged as ‘Australian Made’?
Absolutely. These products adhere to strict quality standards set by AMCL, ensuring they are crafted with precision and excellence in Australia. The logo signifies that each product undergoes meticulous inspection to meet the high expectations of Australian consumers, reflecting a steadfast commitment to quality and craftsmanship. Read the standards of AMCL on their website.
Opting for Australian Made products not only ensures quality but also supports local businesses and industries, stimulating economic growth and job creation. Furthermore, the logo provides unequivocal assurance of a product’s origin and authenticity, fostering transparency and accountability. Companies displaying the Australian Made logo exemplify integrity and trustworthiness in their manufacturing processes, thereby bolstering the reliability of their products.
Protoblast: Proudly Australian Made and Owned
Protoblast proudly bears the accreditation of Australian Made and Owned conferred by the AMCL, a testament to its unwavering commitment to Australian craftsmanship and dedication. Grounded in a legacy of innovation and quality, Protoblast has been leading the industry since its establishment. With each generation, Protoblast has not only upheld its esteemed reputation but has also extended its influence, offering bespoke solutions and customer-centric approaches. With an unwavering dedication to delivering unmatched experience, reliability, and value, the company remains a beacon of trustworthiness in the ever-evolving industry landscape. Another advantage for the customer in buying Australian made is the reliability and access to spare parts, ongoing service and maintenance for the life of the equipment.
________
Protoblast recognizes the ever-evolving industry landscape and is ready to embrace technological advancements. The company’s dedication lies in providing efficient services tailored to consumer needs. For more information or inquiries, please don’t hesitate to contact Protoblast at 1300 011 583 or sales@protoblast.com.au.
Sources: About the logo - The Australian Made Campaign Why you can trust the ‘Australian Made’ logo – Anstel Brands